Benefits of Ultra Short Marketing Videos

Benefits of Ultra Short Marketing Videos

Many marketing videos are between 30 seconds and 2 minutes long, but what about making videos that are even shorter than that?

Is there a benefit to using ultra-short videos like the ones, users create on Vine for your business?

Let’s start by talking about what we mean by “ultra-short” in terms of videos.

The maximum length of a video on Vine is 6 seconds, while videos on Instagram can be between 3 and 15 seconds long.

If you’re thinking that 6 seconds isn’t long enough for you to get anything important across to your viewers, think again.

It takes the human brain only 13 milliseconds to process an image.

So a well-edited short video can convey an enormous amount of information very quickly.

Due to their extremely short nature, most viewers will watch the whole thing – and may even end up watching it more than once.

Ultra-short videos can be used for almost anything a longer video can, such as:
– Product demonstrations
– New product announcements
– Calls to action
– Entertainment

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